Advertisers fed up with risks from offensive YouTube content
As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving growth.
Think with Google article:
What if you could increase the millennial
audience your video ads reach by 42%? Multiply engagement by 10X? How about boosting views of past videos by 500%? And what if you could do it all by rethinking YouTube’s role in your media plan? Check out our latest research to find out how.
White paper by AdClarity:
Customers are the number one driving force behind the changes that are occurring in today’s digital marketing world. Traditional marketing methods based on a linear buyer journey are no longer relevant as the customer journey has become increasingly complex and the combination of a broad spectrum of multiple touch points and exceedingly high customer expectations, which demand consistency, personalization, and meaningfulness, have created an environment where CMOs have no choice but to adapt. Read more….
NGage Labs: The application of personalization has the power to improve engagements by speaking at a deeper, more precise level to the individual about the things that matter most to them. Now brands can finally leverage the power of a customer’s first-party transactional and behavioral data to derive and deliver 1:1 personalized offers.
Whitepaper link: ngage_whitepaper_principles_of_21719
Micro-moments are the new battleground for brands. They are intent-driven moments when consumers’ preferences are shaped and decisions are made. Here are some tips and examples that show how programmatic can help marketers identify and win these moments—big and small.