Programmatic: The evolution of Media Buying

The way we buy and sell media has fundamentally changed.
Programmatic buying has graduated from being an experimental
technology to a must-have in marketers’ and media publishers’ toolkit.

https://think.storage.googleapis.com/docs/programmatic-the-evolution-of-media-buying_infographics.pdf

Realizing the Potential for Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving growth.

https://think.storage.googleapis.com/docs/mobile-measurement-potential-drive-growth.pdf

Redefining the customer experience

White paper by AdClarity:

Customers are the number one driving force behind the changes that are occurring in today’s digital marketing world. Traditional marketing methods based on a linear buyer journey are no longer relevant as the customer journey has become increasingly complex and the combination of a broad spectrum of multiple touch points and exceedingly high customer expectations, which demand consistency, personalization, and meaningfulness, have created an environment where CMOs have no choice but to adapt. Read more….

Digital Marketing Trends Ebook – AdClarity

Mobile Customer Personalization

NGage Labs: The application of personalization has the power to improve engagements by speaking at a deeper, more precise level to the individual about the things that matter most to them. Now brands can finally leverage the power of a customer’s first-party transactional and behavioral data to derive and deliver 1:1 personalized offers.

Whitepaper link: ngage_whitepaper_principles_of_21719

 

Christine Baldwin
President & Founder

Strategic Thinker, Champion of Client Service, Motorcycle Enthusiast

Christine is an expert media planner who helps national and regional brands build awareness, launch products, and generate leads. Since starting Redhead Media in 2003, Christine has helped companies, non-profits, and universities make the most of every media dollar spent.

A firm believer in giving back to the community, Christine donates her expertise to several non-profits, including Greater Boston Food Bank, Perkins School for the Blind, Big Brothers Big Sisters, Horizons for Homeless Children, and more.

She is actively involved in many professional organizations, including The Boston Club, Tomorrow’s Women Today, Empathways Patrons Board, and Women’s Lunch Place Young Patrons Board.

Christine holds a BSBA in Marketing from Western New England University. She lives in Quincy, MA with her husband who shares her passion for travel, motorcycling, golfing, wine and hanging out with friends and family.

We have worked with Redhead Media for years. Their expertise and advice is always right on the mark, and they are a pleasure to work with.

Exeter Hospital

I would work with Christine again in a second.

Big Brothers Big Sisters of Massachusetts Bay

Working with Redhead Media, we’ve been spoiled! Christine helped streamline everything—she makes my day-to-day working so much better.

Regis College

Christine has so much experience media buying, even when she doesn’t know everything, she knows how to know everything.

Big Brothers Big Sisters of Massachusetts Bay