The media landscape is constantly evolving.

Your media presence should be too.

Services

Redhead Media is a full-service media planning and buying agency. We specialize in helping national and regional brands reach the right people in the right places and build meaningful connections through a thoughtful and cost-effective mix of online, offline, mobile and search.

Our comprehensive services include:

Strategic PLANNING services

Strategic PLANNING

Audience profiling & market analysis

 services

Audience profiling & market analysis



Research & negotiation

 services

Research & negotiation



Buying & contract placement

 services

Buying & contract placement



Media Spend Management

 services

Media Spend Management



Campaign optimization services

Campaign optimization

Production & creative collaboration

 services

Production & creative collaboration



SEM & SEO services

 services

SEM & SEO services



Social Media
 services

Social Media


MEDIA MIX
AUDIO
DIGITAL MEDIA
MOBILE
OUT OF HOME
PRINT
RADIO
VIDEO / TELEVISION
About

As expert media buyers, we drive the conversions you're looking for, and help you stay focused on your goals.

We admit it, we’re geeks. Redhead Media has a passion for tracking tools, digital capabilities and the latest technologies (including programmatic media). Data makes us giddy. We relentlessly monitor, tweak, and optimize to ensure our media campaigns are nuanced, fine-tuned and effective.

We apply this same attention to detail to client service. We take care of everything, streamlining the whole media buying process, driving results and keeping you up to date on the details when you need them. We make sure everything—and we mean everything—stays on track and on target. Which is important because Redhead Media clients are making a real difference in the world—locally and nationally. We’re proud of the work they do! And we’re committed to helping them succeed by embracing today’s ever-changing media landscape.

We admit it, we’re geeks. Redhead Media has a passion for tracking tools, digital capabilities and the latest technologies (including programmatic media). Data makes us giddy. We relentlessly monitor, tweak, and optimize to ensure our media campaigns are nuanced, fine-tuned and effective.

We apply this same attention to detail to client service. We take care of everything, streamlining the whole media buying process, driving results and keeping you up to date on the details when you need them. We make sure everything—and we mean everything—stays on track and on target. Which is important because Redhead Media clients are making a real difference in the world—locally and nationally. We’re proud of the work they do! And we’re committed to helping them succeed by embracing today’s ever-changing media landscape.

Christine Baldwin
President & Founder
Our Clients
Blog
Brands and Media Agencies Send Google an Ultimatum: Evolve or Else

Advertisers fed up with risks from offensive YouTube content http://www.adweek.com/digital/brands-and-media-agencies-send-google-an-ultimatum-evolve-or-else/...

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Programmatic: The evolution of Media Buying

The way we buy and sell media has fundamentally changed. Programmatic buying has graduated from being an experimental technology to a must-have in marketers’ and media publishers’ toolkit. https://think.storage.googleapis.com/docs/programmatic-the-evolution-of-media-buying_infographics.pdf...

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Realizing the Potential for Mobile Measurement

As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. We partnered with Bain & Company and Econsultancy to explore how leading marketers—marketers who exceed their business goals—are driving growth. https://think.storage.googleapis.com/docs/mobile-measurement-potential-drive-growth.pdf...

Read More
Contact

We are not sales people, we’re savvy media buyers.

Give us a call for a refreshingly focused and honest conversation about how we can help you harness the power of media.

If you are interested in working with us, please send your resume to resumes@redheadmedia.com

Christine Baldwin / President & Founder
617.328.9666
Christine@redheadmedia.com

Christine Baldwin
President & Founder

Strategic Thinker, Champion of Client Service, Motorcycle Enthusiast

Christine is an expert media planner who helps national and regional brands build awareness, launch products, and generate leads. Since starting Redhead Media in 2003, Christine has helped companies, non-profits, and universities make the most of every media dollar spent.

A firm believer in giving back to the community, Christine donates her expertise to several non-profits, including Greater Boston Food Bank, Perkins School for the Blind, Big Brothers Big Sisters, Horizons for Homeless Children, and more.

She is actively involved in many professional organizations, including The Boston Club, Tomorrow’s Women Today, Empathways Patrons Board, and Women’s Lunch Place Young Patrons Board.

Christine holds a BSBA in Marketing from Western New England University. She lives in Quincy, MA with her husband who shares her passion for travel, motorcycling, golfing, wine and hanging out with friends and family.

We have worked with Redhead Media for years. Their expertise and advice is always right on the mark, and they are a pleasure to work with.

Exeter Hospital

I would work with Christine again in a second.

Big Brothers Big Sisters of Massachusetts Bay

Working with Redhead Media, we’ve been spoiled! Christine helped streamline everything—she makes my day-to-day working so much better.

Regis College

Christine has so much experience media buying, even when she doesn’t know everything, she knows how to know everything.

Big Brothers Big Sisters of Massachusetts Bay